Innopitch 2012 by UTM Innovation & Commercialization Centre

I was received an email for those who've been trained by SRI International to compete in the competition named Innopitch 2012 organized by UTM Innovation & Commercialization Centre. The competitors will presenting their product within 5 minutes followed by Q&A session for 10 minutes.

Despite being an avid duathlete & adventure racers (beginner actually in AR), I also will take this challenge and show my best of presentation.

As Adventure Racer

As Team Presenter

Here is the email received by ICC Deputy Director.

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Dear all UTM SRI participants,

You are cordially invited to join an elevator pitch competition called InnoPitch 2012 organized by Innovation And Commercialisation Centre (ICC), UTM. Please also forward this invitation to your research members who have interest in giving a try to develop and present an elevator pitch for their own product / research through this competition. Participation is individually...

This competition intends to nurture all UTM staff to develop entrepreneurial mindset towards achieving SUCCESS in their product commercialisation aspects. InnoPitch 2012 competition will require participants to include the NABC Scheme in their Value Proposition presentation. UTM staff who have ideas, market ready inventions, or even solutions to any problems occurring in their surrounding areas are invited to join this competition via online application which can be accessed from www.icc.utm.my/innopitch. Each participation is important to us...

Please call the secretariat for any inquiries: 07-5591584 / 0197769000 (Azlin) or email via azlin@icc.utm.my

Your kind effort and time spent is highly appreciated and I thank you in advance for that..

Best and warmest regards,


Arham Abdullah (Assoc. Prof. Dr.)
Deputy Director (Innovation)
Innovation and Commercialization Centre, Industry Centre, Technovation Park, Universiti Teknologi Malaysia (UTM)
81310 Johor Bahru, Johor, Malaysia

Power Balance bracelets exposed as a sham

I found the article about one of the BOOM sport products among endurance sports enthusiast, PowerBalance wrist band. As myself, I don't believe this rubber band super power, besides, it is so expensive and the fake PowerBalance wrist band already in market.

Here are the article,

Georgina Robinson
December 23, 2010

A bracelet worn by high profile sports stars that claims to improve athletic performance has been exposed as a sham by the consumer watchdog.

The Australian Competition and Consumer Commission (ACCC) has ordered Power Balance Australia to refund all customers who feel they were misled by the supposed benefits of Power Balance bracelets.

The wristbands were touted as providing better balance, strength and flexibility by working with the wearer's "natural energy field".

English cricketers Kevin Pietersen and Andrew Strauss, AFL bad boy Brendan Fevola, St Kilda captain Nick Riewoldt and NRL star Benji Marshall have all been known to wear the bracelets.

But ACCC chairman Graeme Samuel said in a statement: “Power Balance has admitted that there is no credible scientific basis for the claims and therefore no reasonable grounds for making representations about the benefits of the product.

“Its conduct may have contravened the misleading and deceptive conduction section of the Trade Practices Act 1974," Mr Samuel said.

"When a product is heavily promoted, sold at major sporting stores and worn by celebrities, consumers tend to give a certain legitimacy to the product and the representations being made."

The bracelets sell for $60 on the company's website.

Mr Samuel also warned that retailers that continue to sell the products with misleading advertising or packaging would be open to action from the ACCC.

Last month an independent review panel that deals with complaints about breaches of the therapeutic goods advertising code found that powerbalance.com.au violated the code.

Power Balance acknowledged it had breached the code and said the relevant claims had been removed from its website.

The company was also named in this year's Shonky awards.

Consumer advocate group Choice found the bracelets were just rubber bands with plastic holograms.

"The band was tested at CHOICE under controlled lab conditions which showed it did little else than empty purchasers' wallets," Choice said in October.

Road to Powerman 2010: Received Sponsorship

Today, proudly to sharing that I was received a sponsor product related to my endurance activity and of course to be used towards and during Powerman Malaysia 2010.

The product named THIRST from Vemma (www.vemma.com), a healthy hydration with ultra premium dietary supplement with electrolytes. The box consist 30 packets of 26 grams of powder to be mixed with 16 oz of cold water. Vemma THIRST will be launch this Saturday 13 Nov 2010 in Kuala Lumpur, and I was told that this product will introduce Anuar Manan (national cyclist) as their product icon.

the product received

What is Vemma THIRST?

The core of Vemma THIRST is the same as the clinically proven Vemma formula, which makes it easy to get the vitamins, minerals and antioxidants you need to form a solid nutritional foundation. It also contains beneficial electrolytes, carbohydrates, amino acids and other key nutrients to help support optimal hydration and recovery. Please visit Vemma website for more information (www.vemma.com).

"Vemma THIRST utilizes organic evaporated cane juice because it does not undergo the same amount of processing that refined sugar does. Therefore, it retains more nutrients found in sugar cane such as riboflavin, niacin and trace minerals. When comparing 16 oz. of lemonade, cola, orange juice, fruit punch or pomegranate juice, all have more sugar than Vemma THIRST. Pursue Your THIRST."

The Supplement Fact

a comparison VemmaTHIRST with other related products

As the bottom line, it is recall me back in 2004 when I received dietary supplement for my Longest Non-Stop Solo Cycling attempt for Malaysia Book of Records. Perhaps this product can show me the difference when I ready to hit Powerman Malaysia 2010.

p/s: Thank a lot to Dr Anizu of Sports Science UTM for providing me this such of product. I will give you a testimonial as soon as afer my race this Sunday.